Your Invitation to join:
Do you know what your business needs to succeed?
A practical masterclass to help you understand the financial side of running you business.
Understand what financial success really looks like for your business and feel more confident about the questions you need to ask.
When is the Masterclass?
Wednesday, 7 October 2026
10:00am to 11:00am AEST
Live online via Zoom
Presented by:
Liz Fleming
Grant Writer & Strategic Funding Partner
Virtual CFO GAP Advisors
Susan Davies
Does This Sound Familiar?
You are busy running your business.
Clients or customers are coming through the door. Money is coming in. Bills are being paid. From the outside, the business might appear to be doing well.
But you are not always sure what your numbers are telling you.
You may not be paying yourself properly or regularly.
You might feel overwhelmed when you think about the financial side of the business.
Perhaps you have questions for your accountant or bookkeeper, but you hesitate to ask because you feel you should already know the answers.
Or maybe running and growing your business has simply been much harder than you expected.
And underneath it all, there is one important question:
Is your business actually working for you ?
A busy business is not necessarily a successful business
Revenue is important. So are clients, sales and growth, but those things do not automatically mean your business is financially successful.
If your business cannot pay you properly, if you do not understand where the money is going or if you feel too overwhelmed to look closely at the numbers, there may be a gap between how successful the business appears and how well it is actually working.
This does not mean you are bad at business.
It may simply mean you have not been given the information, support or confidence you need to understand the financial side of running one.
You do not need to be an accountant,
but you do need to know what matters, what to ask and why it matters.
Financial uncertainty can become a revolving cycle.
Come and join us for this masterclass
Join Chartered Accountants Liz Fleming and Susan Davies for a practical one-hour conversation created for small business owners.
This is not an accounting lesson, and we are not going to turn you into an accountant in 60 minutes.
Instead, we will help you step back and consider whether you have the financial information and understanding you need to make good decisions about your business.
Wednesday 7th October
10:00am-11:00 AEST
Live online via Zoom
What if you felt more confident about the financial side of your business?
Imagine being able to:
✔ understand which financial information matters to you as the business owner
✔ recognise whether your business is paying you propelry and regularly
✔ ask your accountant or bookkeeper questions wihtout feeling embarrassed
✔ identify where your financial knowledge or information gaps are
✔ recognise when financial overwhelm is leading to avoidance
✔ have more useful conversations with the people supporting your business
✔ make business decisions with greater clarity and confidence
You do not need to have every answer.
You need to know what information matters, what questions to ask and where to get help.
That is exactly what the
Do you Know What Your BusinessNeeds to Succeed? Masterclass
will help you begin to do.
This masterclass brings together two Chartered Accountants
and two different perspectives
Susan works with business owners as a Virtual CFO, helping them understand their financial position and turn their numbers into practical business direction.
Liz brings experience across strategic finance, business ownership, project budgets, funding and organisational decision-making.
Together, they will explore the financial questions that small business owners may be thinking about but do not always feel confident asking.
We will discuss during the masterclass:
➜ Is your business paying you properly and regularly?
➜ Do you know whether your business is genuinely profitable?
➜ What financial information should you understand as the business owner?
➜ What should you be asking your accountant or bookkeeper?
➜ Why can a business have plenty of work but still experience financial pressure?
➜ How can financial uncertainty affect your confidence and decision-making?
➜ What is your responsibility, even when you have an accountant or bookkeeper?
This is not a technical accounting course or a detailed lesson on financial reports.
It is a honest and practical conversation about what small business owners need to understand to build a buisness that genuinely works for them.
What you will take away
By the end of the masterclass, you’ll have a clearer understanding of:
what financial success may look like for your business
why revenue and busyness do not always equal profitability
why paying yourself properly is an important measure of business success
how financial uncertainty can lead to overwhelm and avoidance
what you need to understand as the business owner
the questions you should feel confident asking
why you cannot completely outsource financial responsibility
where the gaps may be in your current financial understanding
one practical next step you can take after the masterclass.
You will also have the opportunity to reflect on your own business and identify the financial question you most need answered.
Is This Mastrerclass for You?
Do you Know what your Business Needs to Succeed? Masterclass is for you if:
✓ you rely on the bank balance to judge how the business is performing
✓ you receive financial reports but do not fully understand them
✓ you feel overwhelmed when you think about your business finances
✓ you have avoided asking a question because you thought you should already know the answer
✓ you want to make financial decisions with greater confidence
✓ you own or run a small business
✓ running or growing your business has been harder than expected
✓ you are busy, but you are not sure whether the business is truly profitable
✓ your business does not pay you properly and regularly
✓ you are unsure what your accountant or bookkeeper should be doing
You do not need any accounting knowledge to attend.
You simply need to be willing to look honestly at how well you understand the financial side of your business
Bring your questions
Before the masterclass, think about one financial question you have been afraid, embarrassed or unsure how to ask. It might be:
Is my business actually profitable?
Why is there never any money in my bank account?
How do I know whether my business can afford to grow?
How much should I be paying myself?
What should I be checking each week or month?
You will also be able to submit a question when you register for Liz and Susan to consider during the session.
Please do not include confidential or identifying information in your question.
Meet Liz Fleming
Grant Writer and Chartered Accountant
Liz Fleming is a Chartered Accountant, strategic adviser and business owner with more than 15 years’ experience across corporate finance, government, small business and the community sector.
Through her work as a Strategic Funding Partner, Liz helps business owners and organisations understand what their projects and plans will really cost, identify what is financially achievable and make more strategic decisions about funding, investment and growth. She brings together her finance and grants expertise to turn complex financial information into clear, practical next steps.
Liz is passionate about helping business owners feel more confident about the financial side of running a business. She believes you do not need to know everything, but you do need to understand what matters, know what questions to ask and take responsibility for the decisions that shape your business.
Meet Susan Davies
CA, Virtual CFO
Susan Davies is a Chartered Accountant and Virtual CFO with more than 20 years’ experience helping businesses and organisations understand their financial position and make better-informed decisions.
Through GAP Advisors, Susan works with business owners to turn financial data into practical direction. She helps them understand what their numbers are telling them, identify what matters and use that information to make decisions about profitability, cash flow, pricing, growth and the future of their business.
Susan is passionate about making business finances easier to understand. She believes business owners do not need to be accountants, but they do need the financial clarity and confidence to ask the right questions and make informed decisions.
One very practical converation about your business
Two Chartered Accountants
35+ years of experience
Liz brings a strategic finance, funding and business-owner perspective.
Susan brings a Virtual CFO perspective focused on financial clarity, profitability, cash flow and informed decision-making.
Together, they will help you consider whether your business is giving you the information, confidence and financial return you need.
What Is Included?
Your free registration Includes:
the live 60-minute online masterclass
a confidential audience poll
practical questions to consider in your own business
the opportunity to submit a questions before the session
access to the masterclass recording.
The recording will only be provided to registered participants.
Do you Know what your Business Needs to Succeed?
FREE Masterclass
▶Wednesday 10 October 2026
▶10:00am to 11:00am AEST
▶Online via Zoom
Imagine running your business with greater financial clarity
✓ You understand which numbers matter.
✓ You know whether your business is paying you properly.
✓ You feel comfortable asking questions when something does not make sense.
✓ You know what belongs with your accountant, what belongs with your bookkeeper and what remains your responsibility.
✓ You make decisions using more than the balance currently sitting in your bank account.
✓ You identify financial issues before they become bigger problems.
✓ You understand what your business needs from you to become stronger and more sustainable.
You do not need to understand everything in your business
BUT…you do need to understand enough to ask the right questions
and make informed decisions
FAQs
about theMasterclass
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The masterclass will be held on Wednesday 7th October at 10am – 11am AEST.
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The masterclass will be delivered live online via Zoom. Registered participants will receive the access details before the session via email.
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The masterclass is free, but registration is essential.
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Yes. The recording will be provided to registered participants after the masterclass.
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Register as usual and you will receive access to the recording and presentation slides after the masterclass.
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No. This masterclass is designed for small business owners, not accountants.
We will use straightforward language and focus on what you need to understand, what you need to ask and why it matters.
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No. We will discuss the financial information business owners need, but this free masterclass will not provide detailed software training.
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No formal preparation is required. However, you may find it helpful to think about one financial question you would like answered and whether your business currently pays you properly and regularly.
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Yes. You will have the opportunity to submit a question when you register.
Liz and Susan will address selected questions during the masterclass where appropriate.
Please do not submit confidential or identifying financial information.
Ready to understand what your business needs from you?
Join Liz Fleming and Susan Davies for a practical conversation about business finances, financial confidence and what success really looks like.
Masterclass: Do you know what your business needs to succeed?
📌When: Wednesday 7th October 2026 – 10:00am - 11:00am AEST (online via zoom)
📌 Investment: FREE - just 1 hour of your time